mun2 pre-social inititives for young Latinos.

mun2 announced a strategic, multiplatform partnership with Voto Latino, a non-for-profit organization dedicated to motivate Latino youth to participate in the political process in the U.S. In addition, the network will debut an animated on-air campaign in honor of Latino AIDS Awareness Day on October 15.

As the official media partner for Voto Latino, mun2 is producing, directing and editing an on-air campaign of nine public service announcements featuring leading Latino celebrities to begin airing on October 10. The spots – created in both Spanish and English- present important questions about the proper representation of Latinos in government and feature celebrities such as Pitbull, Nina Sky, Chingo Bling, Don Dinero, Jeremias and Monica Noguera.

“In the past year, through events like the walkouts on the immigration debate, there has been a profound change in the way Latinos in the U.S. are perceived. The community is speaking up, making their voices heard, and making an impact,” said Alex Pels, General Manager, mun2. “Young Latinos in the U.S. in particular are extremely important to the future representation of Latinos in this country, and we’re very excited to align ourselves with an organization like Voto Latino that seeks to extend our effort to give a voice to this community.”

“The Latino community accounts for 14% of the total US population and yet only 6% turned out to vote in 2004. With the support of mun2 and Telemundo, we hope to mobilize Latinos into action at the polls so that the needs of these Americans can be heard,” added Rosario Dawson, Actor and Co-Founder of Voto Latino.

The mun2-produced PSA’s will debut on mun2 on October 10 with additional distribution on major English and Spanish language networks, including mun2’s parent company Telemundo. The series of PSAs were shot in Telemundo’s Hialeah studios and focus on topics that resonate throughout the young Latino community such as immigration reform, healthcare, education, career advancement, the environment, and civil rights.

As part of the multiplatform partnership with Voto Latino, mun2 will support the campaign with an online presence on its website www.holamun2.com/votolatino.

In a separate pro-social initiative, mun2 will debut an on-air campaign entitled “ASK” in honor of National Latino AIDS Awareness Day on October 15. The campaign will consist of 4 animated 15-second spots that focus on prevention, testing, safe sex and sexual history. The “ASK” spots were produced by Barcelona-based agency, Zinestesia under the supervision of Jose Wolff, Senior Art Director/On Air Promos for mun2, and will be unveiled at the Los Angeles Latino International Film Festival party featuring a live performance by singer-songwriter sensation Crisantes and sponsored by mun2 and Estrenos Magazine on October 12 in Los Angeles, California.

“Latinos are a population seriously affected by HIV and face serious challenges in accessing health care, prevention services, and treatment. It is our responsibility as a media outlet to educate our audience and help spread the message of HIV/Aids prevention and empower young Latinos to make healthy, conscious lifestyle choices,” Pels added.

The “ASK” on-air campaign will be supported by various off-air initiatives including distribution of condom packs with educational inserts co-branded with LifeBeat – the music industry’s charitable organization dedicated to reaching America’s youth with the message of HIV/AIDS prevention.

In keeping with its commitment to Latino youth, mun2’s pro-social campaigns of Voto Latino and “ASK” are imperative initiatives by the network that aim to educate and mobilize Latinos into action as well as shed light onto the issues affecting young Latinos.