mun2 Presents 100% New Programming In October.

mun2 announced that it will kick off the month of October by delivering a programming grid featuring all-new properties backed by a revamped look and feel.

The new line-up is a tangible demonstration of mun2’s commitment to providing uniquely relevant programming with proven genres endorsed by bilingual young Latinos. The new programming grid, effective October 5, features originally-produced, innovative and quality-driven shows that reflect the true voice of its audience. The breadth of the programming will have an inclusive bi-coastal appeal ranging from bi-cultural music genre shows covering all relevant Latino youth music – from Regional Mexican to East-Coast reggaeton to Latin rock – to popular animation properties and video gaming challenges.

“mun2 has come a long way. Telemundo’s strategy to serve all Hispanics in the US and provide them with high quality, original content is ever-present in the new mun2 grid,” said Don Browne, President, Telemundo. “Antoinette Zel and her team have done an inspired job in taking mun2 to the next level and developing a youth network that we are proud of and that truly reflects young Latinos.”

“We’re proud to say that after promising our commercial partners a radically different mun2, our transformation is now well underway,” said Antoinette Zel, Senior Executive Vice President Network Strategy at Telemundo. “We purposefully chose October, Hispanic Heritage Month, to introduce the new mun2 to our viewers, since the network’s mission is to celebrate bilingual young Latinos in this country. mun2’s programming philosophy has been completely turned on its head – with a 100% new grid, new faces and a new brand that we believe stands alone in its commitment to authenticity, quality and originality.”

As part of its effort to extend its unique connection to Latino young adults, mun2 has acquired the rights to air the highly-rated WWE RAW franchise which will debut on the network, in English, on Wednesday, October 5, and in Spanish on the weekend. The show will air twice weekly, as encore performances to mun2′ sister network, USA. Expected to be a signature show for the network, WWE RAW is the highest rated cable television show for Hispanics, 12-34, and whose content straddles English-language and Spanish-language audience themes. Hispanic viewers make up approximately 18 percent of the viewership for WWE television properties.

Over the past several months, mun2 has been developing a new visual approach to Latino entertainment, inspired by an irreverent, progressive attitude that is evident through its on-air look and packaging. Spearheaded by creative leaders in the industry, mun2’s new look features high quality on-air graphics, fresh show packaging, irreverent interstitials, promos and network ID’s that are animated, bright and alternative.

Debuting in early November is an originally-created animated interstitial campaign based on the underground Mexican phenomenon, Huevo Cartoon, an animated series featuring over 200 quirky character eggs with attitude who tell it like it is. Making its first appearance on television in the U.S., the hugely-popular characters in Mexico will be adapted for U.S. Hispanic viewers via a new co-production arrangement between mun2 and the creators of Huevo Cartoon.

Furthermore, in a continued commitment to animation with Latino sensibility, mun2 announces a second co-production arrangement with Los Angeles-based artist and satirist Lalo Alcaraz. Alcaraz is the creator of the well-known La Cucaracha comic strip which is the only Latino political cartoon in the nation and is featured the Los Angeles Times. Alcaraz has attracted recognition as an important voice in the Latino world with numerous honors, awards and media coverage for his powerful, often controversial political cartoons on the Mexican immigrant experience. mun2 will air, for the first time on television, an animation campaign, originally produced for mun2, featuring new characters and new storylines by Alcaraz. The campaign is set to launch on October 3.

In expanding its music and program offerings to be inclusive of all Hispanics ages 12-34, mun2 is establishing itself as the music leader in the Latino youth space, by filling a void that is currently overlooked by other youth outlets. While music is central and essential to all youth, mun2 has marked a particular untapped territory by programming to the duality of the general market and Latino music space. In addition, its choice to air content both in English and Spanish reinforces the network’s mission of echoing the true voice of the young Latino.

MUN2 REVAMPED GRID:

The Daily Shift – 1 Hour
Direct from mun2’s new headquarters in City Walk at Universal Theme Park, L.A., comes The Daily Shift. Bringing the best of what mun2 has to offer, the program presents info on today’s best artists, a guide to what is on the minds of Latino viewers and the most eclectic mix of entertainment in English and Spanish, with surprise visits from local celebrities and performers in the Los Angeles area. The Daily Shift will launch Monday, October 17, and will air Monday – Friday at 7pm.

mun2 Specials – Varied
mun2 will air a series of assorted half-hour specials that will begin airing in the fourth quarter bridging the best of Telemundo entertainment properties, but with an English-language twist and relevance to include, among others, mun2’s Billboard All Access show and Making of … Telemundo’s most popular original prime time programming such as El Cuerpo del Deseo and La Tormenta.

“2RSLVJ” (“Tu Eres El VJ/You Are The VJ”) – 1 Hour
Handing the microphone to artists that matter to young Latinos, celebrities and artists speak directly to the audience by programming their own clips and videos, along with up-close and personal anecdotes. This hosted show provides intimate access for one hour of celebrities uniquely celebrated by young Latinos. Hosts include: Pitbull, Akwid, Aleks Syntek, Jaguares, and more.

En Juego – 1/2 Hour
Each week, En Juego, and its host, will deliver the latest information on new or revamped video game releases and up-to-the-minute trends on the world of games and technology. This show features unique live video game “challenges” between celebrities coast to coast, as they allow mun2 to reveal how skilled and competitive they are in the video game world. (Airs Sundays at 5:30PM)

Music Shows

18 and Over – 2 Hours
18 and Over is the only hosted countdown show that speaks to the two worlds of Latino and general market, and that puts key stars and key songs fighting for the top spot, whether in English or in Spanish. The two-hour weekly show also offers the latest news and videos from popular and up-and-coming artists. (Airs Fridays at 7PM)

One Nation Under Hip-Hop – 1 Hour
One Nation Under Hip-Hop is a groundbreaking vehicle that for the first time does not make viewers choose between East coast reggaeton, West coast hip-hop and English language rap. This hosted show welcomes them all, highlighting that hip-hop is a genre that is here to stay; mun2 welcomes them all with insight as no one else can bring. It is one hour of rap, krunk, reggaeton, old school, dancehall and regional urban all in harmonious unity. (Airs Thursday at 10PM)

Reventon – 1 Hour
For the first time ever, mun2 shows the hipper side of Mexican music, otherwise known only by aficionados – from the contagious rhythms of Banda and Nortena, to big-city Mexican pop and rock, to the hottest sounds of regional urban. This one-hour show delivers the latest and most influential sounds from south of the border. Reventon is a one-stop shop for all music with “Sabor a Mexico.” (Airs Wednesdays and Fridays at 1PM)

Se Habla Rock – 1 Hour
Created for the New Generation “rockero” and capturing all the sounds from alternative to college rock, whether Latin or Anglo, this hosted show is the weekly source of what’s cool, what’s classic and what’s around the corner. Here, you don’t have to choose. Good is good. (Airs Sundays at 11:30PM)

Party Mix
Viewers can start off their weekend at Party Mix, the two-hour late night video show that spotlights dance, electronica, hip-hop, reggaeton and upbeat party music. (Airs Fridays at 10PM)

In addition to the music genre shows, the first week of October mun2 will launch several video mix shows which include Morning Breath (a high-energy mix of videos to get the day started); L’Creme (showcasing all the music that’s at the top of the charts); Red Eye (featuring underground and alternative music); Unwind (a mix of pop’s top characters and well-known Latino catalog) and La Barbacoa (presenting upbeat mixes of regional Mexican music, hip-hop, pop and dance).