Mundo Hispano Digital launches Latino CTV MundoNow Connect

Mundo Hispano Digital, the parent company of MundoNow.com announced the launch of its cutting-edge advertising product, MundoNow Connect.

“MundoNow Connect provides reach and scale for brands seeking CTV inventory against content that Latinos actually watch, rather than unwatched content with inaccurate targeting,” said Rene Alegria, President and CEO of MundoNow. “Access to accurate, proprietary first-party audience data, and smart leveraging of new adtech will win today’s CTV race, every time. MundoNow Connect paves the way for brands to target Hispanics, specifically bilingual and bicultural Latinos, at scale and unlike ever before.”

As CTV adtech undergoes rapid transformation, companies like MundoNow, with a loyal user-base spanning over four decades, thrive in this new era. Now, companies of all sizes will be able to compete on a level playing field.