Musicmatch & Coca-Cola Team To Deliver Music To Millions.

Musicmatch, Inc. announced a partnership with The Coca-Cola Company and its Sprite brand.

The Coca-Cola Company and Musicmatch partnership begins at a time when digital music sales are exploding and companies are recognizing consumers’ desire for choice and control over their music. The partnership will give Sprite consumers in the United States an unparalleled personalized digital music experience and link Musicmatch with millions of consumers through The Coca-Cola Company’s popular Sprite brand, the world’s number-one lemon-lime soft drink. Details of the partnership will be announced later this year.

“Our new partnership with Musicmatch is an example of the kinds of relationships we are always looking for, where both companies understand each other’s objectives and can create mutually beneficial programming that delivers great value to consumers,” said Katie Bayne, senior vice president, Integrated Marketing, Coca-Cola North America.

“The Sprite brand has a long history with music, and we believe our partnership with Musicmatch is a great way to bring personalized digital music to U.S. consumers in new and innovative ways,” said Geoff Cottrill, group director, Music, Entertainment Marketing Group, Coca-Cola North America.

The new partnership with The Coca-Cola Company reinforces Musicmatch’s position as the most successful digital music company to date. Musicmatch has achieved a number of company and product milestones over the past several months that have resulted in a significant increase in Musicmatch Jukebox revenues, digital music downloads, subscribers to its Musicmatch MX service, Musicmatch Radio usage and overall company revenues. Specific milestones include:

— Musicmatch Jukebox: More than 45 million registered software users in 2003, a 25 percent increase over 2002, with more than one million copies of Musicmatch Jukebox Plus sold in 2003;

— Musicmatch Downloads: Now selling more than one million downloads per month;

— Musicmatch MX: More than 170,000 paying subscribers to the company’s subscription radio service, with 100 percent growth over 2002;

— Musicmatch Radio: More than 90 million hours played in 2003, with growth of more than 50 percent over 2002. The company’s Artist MATCH station is the world’s most popular Internet radio station;

— Corporate: Cash flow positive for each of the past 10 quarters, with more than 30 percent growth in overall revenues over 2002.

“Musicmatch has just completed the most successful quarter in the history of the company, with significant growth in all areas of our business and a tremendous start to 2004,” said Peter Csathy, Musicmatch president and COO. “We are thrilled to be a part of The Coca-Cola Company’s efforts to bring legitimate music services to millions of consumers. This relationship demonstrates that Musicmatch has the right product and service offerings for our partners, the ability to appeal to the broadest set of consumers, and the passion to work with major partners to enhance their brands with digital music promotions.”