Myspace Tops Teens’ list of Online Destinations.

Six months after achieving a major upset over more-established websites, MySpace http://www.myspace.com continues to solidify its position as teens’ most-visited web destination.

According to a new TRU survey of more than 2,000 teens aged 12 to 19, more than one-third of respondents (34%) listed MySpace as one of their two most-visited websites. Runner-up Yahoo collected 19% of teens’ votes, while third-place Google claimed 14%.

MySpace’s achievement is even more impressive than the numbers suggest because the responses resulted from a write-in question, TRU Trend Director Rob Callender said.

“The internet offers virtually unlimited content,” Callender said. “So the fact that more than one-third of teens were able to agree on a single web destination—without the benefit of a list of choices—speaks volumes about the impression MySpace has made on teen life.”

And MySpace has been able to build this consensus with impressive speed, Callender said.

“MySpace made its TRU Study debut one year ago. At that time, nine percent of teens listed it as a favorite—good enough for third place. Six months later, it vaulted to first place with mentions from 24% of teens. This fall’s results show MySpace consolidating its lead even further.”

The TRU Study reveals some interesting demographic differences:

MySpace takes top honors among each age group (12- to 15-year-olds, 16- and 17-year-olds, and 18- and 19-year-olds) but significantly more of the oldest teens say it’s one of their most-frequented destinations compared to other age groups.
MySpace takes first place among both guys and girls, but significantly more girls say they visit the site most often.

MySpace is the most-visited website among African-American teens, Hispanic teens, and white teens. Interestingly, significantly more Hispanic teens claim MySpace is one of their most-visited sites compared to the other ethnic groups.
The Fall 2006 TRU Study also reveals that nearly six teens in 10 (58%) say they’ve checked out someone’s profile on a virtual-networking site. Nearly half of teens (49%) say they themselves have profiles on a virtual-networking site. MySpace again leads: 40% of teens say they have a MySpace profile, compared to 10% for Xanga and nine percent for Facebook.

For more information at http://www.teenresearch.com