By Adam Jacobson – Radio TV Business Report
It’s official. And, a formal announcement was released at 10:15am Eastern on Wednesday (9/15).
The National Association of Broadcasters won’t be moving forward with the NAB Show, a move that also cancels the co-located Sales and Management Television Exchange and the Radio Show, co-produced by the NAB and the Radio Advertising Bureau.
The NAB made the news public via Twitter shortly after 10am Eastern. State Broadcasters Associations’ received an email from the association sharing the news earlier in the day.
Making the announcement to the “NAB Show community” was Chris Brown, the NAB’s EVP/Managing Director of Global Connections and Events.
“For more than a year we have worked tirelessly to bring our industry together safely in Las Vegas at NAB Show,” Brown said. “Unfortunately, the pandemic and surge of the Delta variant has presented unexpected and insurmountable challenges for our global community. As we have always kept the best interest and safety of the industry as our priority, it has become apparent in the face of these challenges that we can no longer effectively host NAB Show or our co-located events in person.”
Brown continued, “We will not move forward with a show that delivers anything less than the excellence our community has come to expect and deserves from us.”
And, while there is disappointment in having to cancel the NAB Show — which was to begin in just 24 days — Brown says the organization “looks forward to converging at the 2022 NAB Show, April 23-27, 2022, to reignite our passion for our business and focus on a bright future ahead.”
With just 24 days to go before the Sales and Management Television Exchange was to begin ahead of the NAB Show in Las Vegas, the organization has called off the conference. The decision comes following participation pullouts from such major exhibitors as Brainstorm, Ross Video, Panasonic and Canon.
Yet, as of Monday, companies actively working with broadcast radio and TV stations such as Marketron, Dielectric, GatesAir and ENCO, were eagerly preparing their booths and setting up meetings both on-site and off-site. The latest RBR+TVBR InFOCUS Podcast featuring Marketron SVP of Product Jimshade Chaudhari, distributed Tuesday, offered much discussion on what the company had in the works for NAB Show attendees.
Now, Marketron — and many others — are now scrambling to unwind hotel reservations and airline tickets.
Will there be a virtual offering of any kind in lieu of the Las Vegas affair?
“Stay tuned for details regarding virtual options for accessing select 2021 NAB Show content through NAB Amplify,” Brown said.
Courtesy of Radio TV Business Report