NAHP & EPMG Form Strategic Alliance.

The National Association of Hispanic Publications, Inc. (NAHP) and Ethnic Print Media Group (EPMG) recently signed a representative agreement officially recognizing EPMG as an official NAHP representative firm. This agreement will be effective October 1, 2005.

The representative agreement will entitle EPMG to sell and place advertising for a network of Hispanic publications that are members of the NAHP. EPMG will join American Multicultural Marketing (AMM) as official representative firms of the NAHP. Currently, the NAHP works with over 200 publications with a combined circulation of over 10 million copies.
“We are extremely excited to begin working with EPMG as we look to grow and expand opportunities for our member publications,” stated Lupita Colmenero, President of the NAHP. “EPMG brings an aggressive marketing strategy and a passion for the Hispanic print market that will help open new avenues for Corporate America to communicate its message to our Hispanic readers.”

“Having worked with Trevor and EPMG, I have no doubt that they will utilize their vision, knowledge and experience with the Hispanic market to take expand NAHP’s influence and recognition,” said Ray Guerrero, Vice President of Marketing for the NAHP.

“The NAHP is the voice and history of Hispanic publishing. At Ethnic Print Media Group we take pride in being the best newspaper representative in the business. To have the opportunity to bring our passion and expertise to this Alliance is very exciting,” said Trevor Hansen, Vice President, Ethnic Print Media Group. “We believe and stand behind the power of Hispanic grassroots newspapers and the strength of the readership. In these exciting times together we will be sharing this position and opportunity with corporate America.”

For more information on the agreement or NAHP, please call Joe Carrillo at 202-662-7430, or visit www.nahp.org.