NAIC launches Spanish language website.

In an effort to better educate insurance consumers, the National Association of Insurance Commissioners (NAIC) has launched a Spanish version of its education-based consumer Web site, Insure U. The site (www.InsureUonline.org) is organized by life stage to help consumers get smart about insurance and better understand their evolving insurance needs.

“Insurance is a complex subject, and many consumers need help understanding their options. That’s why we created Insure U,” said Walter Bell, NAIC President and Alabama Insurance Commissioner. “With our Web site fully translated into Spanish, we now can extend our outreach to Spanish-speaking consumers in their native language.”

The public education effort includes a new television and radio public service announcement (PSA) in Spanish, similar to a PSA currently running in English. These messages educate the public on how to avoid being scammed by fake insurance companies.

“This Spanish language site is an important addition to our current efforts to help educate all consumers about insurance,” said Catherine J. Weatherford, NAIC Executive Vice President and CEO. “The NAIC is dedicated to making its consumer-oriented services available to everyone. We understand that consumer issues do not solely exist in the English-speaking communities of the United States. It is our goal to make sure that the growing Spanish-speaking population is well versed on insurance issues and what is available to them as consumers.”