NAMIC announces Winners of 2008 Excellence In Multi-Cultural Marketing Awards.

Winners of the 2008 Excellence In Multi-Cultural Marketing Awards (EMMA) competition were announced today by NAMIC (National Association for Multi-ethnicity in Communications). Recognizing the cable industry’s campaigns that demonstrate best practices in multi-cultural marketing, the awards will be presented on Monday, September 15, 2008 at a special session of the 22nd Annual NAMIC Conference, Diversity: Pipeline to Innovation.

The NAMIC Excellence In Multi-Cultural Marketing Awards are sponsored by ESPN Deportes and presented in conjunction with CableFAX Daily, the competition’s exclusive media partner. The program is comprised of two award categories: case studies/campaigns and marketing tactics. Entries in each category are judged within two divisions: companies/distributors and networks/industry suppliers.

“The buying power of ethnic consumers has greater impact year over year,” said Daphne Leroy, vice president, Marketing and Communications, NAMIC. “We are proud to raise awareness of the outstanding efforts put forth by the NAMIC EMMA winners to reach multi-ethnic communities, which are critical to the viability of our industry.”

Cox Communications and Rogers Cable Communications each received three first-place wins to lead all first-place honorees in the cable companies/distributors division. Comcast earned two first-place honors. Time Warner Cable finished first-place in a single category.

TBS led all networks/industry suppliers with five first-place awards. TV One also earned multiple honors, including two first-place wins. Networks earning a single first-place win include: International Networks and Si TV. Discovery Networks U.S. Hispanic Group took first place honors in the newly added “Diversity Awareness” category. Additional winners within the networks/industry suppliers group include: Ameredia, Inc., BET, Home Box Office, Inc., MTV, mun2, Showtime Networks Inc, iSorpresa!, TuTv, Univision Communications Inc., and VH1.

2008 NAMIC Excellence In Multi-Cultural Marketing Awards (EMMA) Winners

Case Studies/Campaigns Category

Cable Companies and Distributors:

First Place
Company: Cox Communications
Entry Title: Cox Central Florida Negro Baseball League Project

Second Place (tie)
Company: Time Warner Cable
Entry Title: Know Your/Our History

Second Place (tie)
Company: Time Warner Cable, Local News Division
Entry Title: Increasing Usage and Awareness of a Free On-Demand News
Channel to African American Customers

Third Place (tie)
Company: Comcast
Entry Title: Detroit Masala Expansion

Third Place (tie)
Company: Cox Communications New Orleans
Entry Title: Annual Our History Art Contest

Networks and Industry Suppliers:

First Place
Company: International Networks
Entry Title: Filipino On Demand Launch Campaign

Second Place (tie)
Company: International Networks
Entry Title: Celebrate Diwali with Bollywood Hits On Demand

Second Place (tie)
Company: TuTv
Entry Title: Lucha Libre Bajo Las Estrellas/Wrestling Night Under The
Stars

Second Place (tie)
Company: VH1
Entry Title: VH1 Hip Hop Honors Weekend

Third Place (tie)
Company: mun2
Entry Title: The Ultimate Quinceanera

Third Place (tie)
Company iSorpresa!
Entry Title: iSorpresa! Brand Re-Launch 2007-2008

Third Place (tie)
Company: Showtime Networks Inc
Entry Title: Mi Showtime MySpace Campaign

Marketing Tactics Category

Cable Companies and Distributors:

DIRECT MAIL

First Place
Company: Comcast
Entry Title: GMA Mari Mar Fever Direct Mail (Filipino)

GRASSROOTS

First Place
Company: Cox Communications
Entry Title: Cox Central Florida Negro Baseball League Project

Second Place
Company: Comcast
Entry Title: GMA Mari Mar Fever Table Tent (Filipino)

INTERNET/NEW MEDIA

First Place
Company: Rogers Cable Communications Inc
Entry Title: Rogers.com/desi

OUT OF HOME

First Place
Company: Rogers Cable Communications Inc
Category: Rogers.com/desi

Second Place
Company: Time Warner Cable
Entry Title: Time Warner Cable Los Angeles Region Hispanic FSI 2008

PRINT

First Place
Company: Cox Communications, Northern Virginia
Entry Title: Cox Northern Virginia International Tier Launch

Second Place
Company: Comcast
Entry Title: SET Asia Free Preview

RADIO

First Place
Company: Rogers Cable Communications Inc
Entry Title: Badiya Festival, Badiya Offer (Diwali)

TELEVISION

First Place
Company: Time Warner Cable
Entry Title: 2 Product Acquisition TV “Plasma”

Second Place
Company: Cox Communications
Entry Title: African American DRTV-Critics

ALL OTHER MEDIA

First Place
Company: Comcast
Entry Title: Custom CD-Valentine’s Day (Filipino)

Second Place
Company: Time Warner Cable
Entry Title: “Llamadas ilimitadas”

Networks and Industry Suppliers:

DIRECT MAIL

First Place
Company: TV One
Entry Title: Our History Month Campaign

Second Place
Company: Comcast / Ameredia, Inc.
Entry Title: Hispanic “Thalia” Mailer

Third Place (tie)
Company: TuTv
Entry Title: Charter Latino Summer Getaway

Third Place (tie)
Company: Univision Communications Inc.
Entry Title: Univision Communications Inc. and Cox Communications New
Orleans 2007 Copa America

DIVERSITY AWARENESS

First Place
Company: Discovery Networks U.S. Hispanic Group
Entry Title: Discover Diversity

Second Place
Company: International Networks
Entry Title: A Year Of Opportunity: 2008 International Networks
Calendar

GRASSROOTS

First Place
Company: TBS
Entry Title: Tyler Perry’s House of Payne

Second Place
Company: Comcast / Ameredia, Inc.
Entry Title: Philly Ethnic Events Marketing

INTERNET/NEW MEDIA

First Place
Company: TBS
Entry Title: Tyler Perry’s House of Payne

Second Place
Company: Home Box Office, Inc.
Entry Title: HBO Black History Month ’08 Online Rich Media Banner

Third Place
Company: BET
Entry Title: Keyshia Cole: The Way It Is

OUT OF HOME

First Place
Company: TBS
Entry Title: Tyler Perry’s House of Payne

Second Place
Company: Home Box Office, Inc.
Entry Title: HBO Latino Mandrake Wild Postings

PRINT

First Place
Company: TBS
Entry Title: Tyler Perry’s House of Payne

Second Place
Company: TV One
Entry Title: Our History Month

Third Place
Company: Comcast / Ameredia, Inc.
Entry Title: Detroit South Asian “Masala” Campaign

RADIO

First Place
Company: Turner Network Sales
Entry Title: TBS Tyler Perry’s House of Payne Proud of My Pops

TELEVISION

First Place
Company: TV One
Entry Title: Our History Month-Wake Up Everybody, Say it Loud, Happy
Birthday

Second Place
Company: International Networks
Entry Title: Diwali Promo Spot, Bollywood Hits On Demand

Third Place
Company: MTV
Entry Title: Tu Pride

ALL OTHER MEDIA

First Place
Company: Si TV
Entry Title: Crash The Parties ’08

Second Place
Company: VH1
Entry Title: Viva Hollywood Pop-up Password