NAPA Auto Parts launches 2012 Pura Calidad Tour.

NAPA Auto Parts, recognized as the “Official Auto Parts Sponsor of the Mexican National Team U.S. Tour 2012,” launched its second annual NAPA PURA CALIDAD Tour, leveraging its seven-year relationship with El Tri and first-ever sponsorship of the CONCACAF Olympic Qualifiers. The 2012 tour, which fans can follow via www.facebook.com/NAPAPuraCalidad, will travel to more than a dozen major U.S. cities between January and October, connecting with Hispanics at NAPA retail locations, Mexican National Soccer Team matches, community festivals, and relevant automotive technical schools.

“For our consumers, fútbol is much more than just a sport. It’s a passion and an avenue through which they connect with their community, whether it’s at an El Tri tour match or a key CONCACAF Olympic Qualifier. As such, we designed our 2012 PURA CALIDAD Tour not only to give them a place to share their affinity for the game, but also to open new experiences and opportunities for themselves and their families,” said Gaylord Spencer, Vice President of Marketing Strategy for NAPA Auto Parts.

At each stop, consumers will have a chance to celebrate their passion for soccer during autograph sessions with renowned Mexican soccer legends; thematic games and contests for the chance to win exclusive NAPA giveaways, including soccer game tickets and autographed memorabilia; and photo opportunities with the Chicas NAPA (NAPA Girls).

Furthermore, as part of the Tour, NAPA Auto Parts will host special community events dedicated to the recruitment of bilingual Hispanics, where they can meet with representatives from the company’s Human Resources department and learn more about employment and career opportunities available in their area, from part-time positions to management training programs.

The next stop for the NAPA PURA CALIDAD Tour will be Miami, to partake in the highly anticipated match between Mexico and Colombia on Feb. 29, as well as the other local Hispanic Festivals. Later in the year, the Tour will visit consumers in Los Angeles for the CONCACAF Olympic Qualifiers (March 23 -27) and Hispanic Heritage Month; New York and Chicago for Mexican National Team U.S. Tour matches; San Diego, just in time for the July Fiesta del Sol celebration; as well as Atlanta, Albuquerque, and Phoenix, amongst other markets.