Arbitron Inc. announced that Monica Narvaez has been appointed Hispanic Broadcaster Account Specialist. In this newly created role, Ms. Narvaez will focus on further strengthening the partnerships Arbitron maintains with its Hispanic broadcasting customers.
Ms. Narvaez specializes in providing Hispanic media insights and training for Spanish- Language Radio broadcasters. In addition, she is the lead at Arbitron for the promotion of Spanish-Language Radio and its unique value for advertisers in reaching Hispanic consumers. Ms. Narvaez has been at Arbitron for 10 years working with programmers, on-air talent, market managers, corporate management, and sales executives. She was directly involved in the launch of PPM for every Hispanic Radio market in the western United States.
Prior to her work at Arbitron, Ms. Narvaez was a web trainer for Nielsen, working with TV station research directors and sales executives using Scarborough Research.