NASCAR & California Speedway launch NASCAR ‘Te Lleva A Las Carreras’.

The National Association for Stock Car Auto Racing, Inc. (NASCAR) and California Speedway announced a variety of Hispanic consumer promotions and events leading up to the NASCAR NEXTEL Cup Series SONY HD 500 on Sunday, September 3rd at California Speedway. The promotional campaign, NASCAR Te Lleva a Las Carreras “NASCAR Takes You to the Races”, includes a series of grassroots marketing events, special ticket offer and a contest which takes one Grand Prize winner and 14 lucky family members and friends to experience the SONY HD 500 at California Speedway in their own VIP suite.

As part of the promotion, California Speedway is offering a Family Four Pack, a ticket package designed for a family of four to spend the day at the race. Priced at $100, the Family Four Pack includes four grandstand seats and admission to a special concert with Mexican singing star Patricia Manterola prior to the race. Additionally, fans will have the opportunity to meet Mexican NASCAR Busch Series driver Carlos Contreras at California Speedway’s new Fan Zone. This special ticket package is available in limited quantities while supplies last. Fans can reserve tickets to the NASCAR NEXTEL Cup Series SONY HD 500 by calling 800-944-RACE [7223] and asking for the Family Four Pack.

“NASCAR honors the Hispanic community during Hispanic Heritage month at California Speedway’s SONY HD 500,” said Steve Phelps NASCAR Chief Marketing Officer. “This promotion is one of the many steps NASCAR and California Speedway are taking to welcome the Hispanic Community to the exciting world of NASCAR.”

California Speedway President Gillian Zucker remarked, “Our hope is this invitation will grow interest in America’s No. 1 spectator sport among Southern California Latinos. We are confident the Hispanic following will continue to increase with the 2007 entrance of Colombian Juan Pablo Montoya into the NASCAR ranks.”

Developed by NASCAR and California Speedway, NASCAR Te Lleva a Las Carreras is supported by local media partners including KWKW ESPN, KBUE-FM, KVEA-TV Telemundo, and La Opinion. The organizers are hoping for high turnouts at upcoming grassroots events in Anaheim, Lynwood, Maywood, Fontana, and Santa Fe Springs. At the events, fans are given the chance to win special NASCAR merchandise and enter the VIP suite contest.