NASCAR selects Ogilvy & Mather as Multicultural AOR.
June 23, 2012
NASCAR concluded an agency review that selected Ogilvy & Mather as Agency of Record (AOR) to service the sport’s evolving advertising and marketing needs.
NASCAR embarked on a review to secure an advertising agency to handle the sport’s marketing efforts and provide an integrated solution to help NASCAR grow its audience in Youth, Gen Y and Hispanic. As AOR, Ogilvy & Mather’s responsibilities will also include target segmentation, brand vision/storytelling, media strategy, promotions and support for the growing NASCAR Digital team.
