Natalia Jimenez highlights the Power of Staying Connected in new AT&T Campaign.

AT&T announced the launch of a new Spanish-language advertising campaign featuring Latin GRAMMY and GRAMMY award winning artist, Natalia Jimenez, to showcase the power of staying connected.
 
The high-energy TV spot features a captivating performance by Jimenez — so close and clear that everyone gathers around to join in the experience created by her music — while at the same time it highlights the power of staying connected to the information, content and services that customers want through AT&T’s latest High Speed Internet offerings.
 
The ad, created for AT&T by Dieste and directed by GRAMMY Award-winning producer and songwriter Emilio Estefan, showcases Natalia’s debut single, “Por Ser Tu Mujer,” from her much anticipated first solo production self-titled “Natalia.”
 
“We are thrilled to collaborate with great artistic talents such as Jimenez, an incredible singer; and Mr. Emilio Estefan, whom we’ve had the privilege to have worked with in the past,” said Roberto Garcia, executive director, AT&T Hispanic Marketing. “Our goal is to connect Hispanic customers to their world and we think the new ad, through the powerful language of music and with a bit of humor, showcases this in a very direct way.”