National Budweiser ‘Noche de Pasion’ Tour Combines Hot Latino Music With Soccer.

Budweiser brings the passion of soccer and music together for Latino adults in five cities across the United States with the Noche de Pasion program.

Following six weeks of local promotional activity, Noche de Pasion culminates with an exclusive event featuring popular Latino music, an indoor soccer tournament and other entertainment. The tour is scheduled to visit Fresno, Calif. (May 14); Los Angeles (May 22); Denver (June 5); Phoenix (June 12); and Chicago (June 19) in upcoming weeks.

“Budweiser is a leader in bringing the best in entertainment and sports to adults across the country,” said Juan Torres, brand manager, Budweiser Marketing, Anheuser-Busch, Inc. “Noche de Pasion is a great way for us to reach contemporary adult Latinos who enjoy our products. We’re excited to provide this unique experience combining two major passions shared by consumers – great music and exciting soccer action.”