National “Buy Latino” Toolkit
September 12, 2025
Kicking-off Hispanic Heritage Month (September 15 – October 15), Aquí: The Accountability Movement (Aquí) is urging all to “Buy Latino, Build America” in a national digital campaign inviting consumers, institutions, and corporations to support Latino-owned businesses and close the equity gap in America’s economy. “Buy Latino” is part of Aquí’s “Somos América” program that uplifts Latino economic power, demands accountability, and celebrates community strength.
Core Campaign Message: When we buy Latino, we are investing in and building our community. Buying Latino is building America.
Key Actions for Partners & Allies:
- Post “Buy Latino” messaging on your social media accounts. (Graphics link at top)
- Amplify Latino entrepreneurs on your platforms
- Share your #BuyLatino moments on social media accounts
Key Actions for All (in-person):
- Shop at your local Latino-owned businesses and post about why you support them and their products
- Specially mention if there is a memory of supporting this business (for example: As a young adult, my parents would stop by ‘x’ restaurant to celebrate my birthday)
- Share your #BuyLatino moments in photos and video
- Tag and promote Latino-owned brands and services
Key Actions for Businesses:
- Share your origin story and why your business matters (for example when did you launch your business and why do you own a business)
- Share your #BuyLatino moments and tag your business in photos and video
Topline / Key Facts
- Latinos = ~20% of U.S. population (68M people)
- Latino GDP = $4.1 trillion (2023) — 5th largest economy in the world if it were a country
- From 2019–2022, Latinos drove 41% of U.S. GDP growth
Less than 2% of venture capital funds reach Latino-owned businesses
