The National In-Car Study: Can Radio Defend Its Turf?

Arbitron and Edison take a comprehensive look at the battle for entertainment and information in the car. What is, and will be, the impact on radio for Satellite Radio, cell phones, more traffic, GPS systems, DVD Players, and all the other distractions for people in their vehicles.

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http://www.edisonresearch.com/In%20Car%20Presentation%20graphs.pdf

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