National Health Partners launches Hispanic advertising campaign.

National Health Partners, Inc. announced that it launched its national Hispanic advertising campaign on Thursday, June 1st.

“We are very excited about the launch of our Hispanic advertising campaign,” stated David M. Daniels, President and Chief Executive Officer of National Health Partners. “This represents the beginning of a new era for National Health Partners and is the culmination of several months of intense preparation and operational enhancements by the company. I am extremely pleased with how much we have accomplished in such a short period of time.”

“We are currently airing our television commercials featuring international superstar entertainer Lucia Mendez on Univision, the largest Hispanic television network in the United States,” continued Mr. Daniels. “Over the next few weeks, we will be expanding our Hispanic advertising campaign nationally to include major metropolitan cities like Miami, Chicago, Los Angeles and New York and will be airing our commercials on top-rated Hispanic television shows like Sabado Gigante, Don Francisco and Cristina. Our television commercials will be part of a fully integrated advertising campaign that will include such other media as radio and print ads.”

“We are continuing to ramp up our operations to handle the call volume we are experiencing,” stated Alex Soufflas, the company’s Chief Financial Officer and Executive Vice President. “We have hired several bilingual customer service representatives and will be hiring several more throughout the course of the campaign.”

“In addition, we will be utilizing one of the largest call centers in the United States with more than 300 bilingual sales representatives working each 8-hour shift to handle the tremendous overflow of calls that we will receive when our commercials air on Sabado Gigante, Don Francisco and Cristina starting within the next 10 days,” added Mr. Daniels.

“Due to the very positive response we got during the first day of the campaign, we are all excited about our marketing and advertising plan and the visibility we will receive in the consumer marketplace. We expect this visibility to provide us with a real competitive advantage as we negotiate deals with additional marketing and distribution partners in the future. Accordingly, we intend to revise upwards our previously released forecast for 2006 member and revenue growth during the next few weeks.”

The commercial that the company is currently airing on Univision is available for viewing on the company’s website at http://www.nationalhealthpartners.com