National Pok Board & Kraft partner on Hispanic promotion ‘Acompañalo a Tu Gusto’.
April 15, 2013
The National Pork Board and Kraft have partnered on their first joint Spanish-language promotion with the online cooking contest, “Acompañalo a Tu Gusto” (Accompany It To Your Liking).
Contestants are asked to submit recipes of side dishes using at least one Kraft ingredient that are inspired by their favorite pork main dishes. A panel of official judges will determine the winner, and the winning recipe will be featured in the Comida y Familia Festive edition, with the winner receiving a $500 cash prize.
“We are very excited about collaborating with Kraft on this Hispanic marketing initiative,” said Traci Rodemeyer, Director of Pork Information for the National Pork Board. “We know that our pork consumers are also inspired by the wonderful flavors and products of Kraft, and this contest gives them the opportunity to show us how creative they are when cooking.”
“We’re very excited to partner with the National Pork Board to serve US Latina consumers,” said Tania Cameron, Associate Director, Hispanic Consumer Relationship Marketing, Kraft Foods Group. “Every day, moms are looking for new and delicious food ideas, and Latina moms are no exception. Our mission is to connect with Latina moms and offer them culturally relevant recipes and tips through our Comida Kraft print publication and digital channels.”