NBA All-Stars @ Telemundo.
January 7, 2003
Beginning on Friday, February 7th, Telemundo will offer exclusive coverage from the NBA All-Star headquarter in Atlanta LIVE to the entire nation, announced Jorge Hidalgo, Telemundo’s Senior Vice President of Sports.
On Friday, Claudia Trejos will go live for Telemundo’s Al Rojo Vivo con María Celeste (5:00pm ET / PT) reporting from the NBA’s Esquina Latina and will also make an appearance on the NBA’s special Read To Achieve program. This is a special NBA Inside Stuff from Georgia World Congress Center in Atlanta with host and executive producer Ahmad Rashad and co-host Summer Sanders. This event is a celebration of reading and a highlight of the NBA’s Read to Achieve program, the centerpiece of the league’s community relations efforts, which promotes the value of reading and on-line literacy and encourages families and adults to read regularly with young children.
On Saturday, February 8, NBA Max (2:00PM ET/PT), hosted by Jessi Losada and Claudia Trejos, will go LIVE from NBA Jam Session featuring an exclusive interview with Minnesota Timberwolves player Felipe López. On that same day, Ritmo Deportivo (3pm ET/12pm PT), Telemundo’s dynamic and innovative show hosted by Leti Coo, will air from NBA All Star.
Titulares Telemundo (Saturday, February 8 at 11pm ET / PT & Sunday, February 9, 12:30pm & 11pm ET / PT), hosted by Jessi Losada, will feature Michael Jordan’s first ever sit-down interview done with a U.S. Hispanic television network. Titulares will also go live from Jam Session with Alejandro Blanco and numerous NBA guest stars. Jessi will also report live from Philips Arena on the events featured on All-Star Saturday night, the 3 point shootout, the slam dunk contest and the NBA Rookies vs. Sophomores game.
“We are really excited about having the NBA All Star on Telemundo,” said Hidalgo. “Deportes Telemundo made use of its resources to bring all the best of the NBA and this is part of our commitment in bringing an exceptional sports programming to our Hispanic sports fans,” he added.
