NBA debuts éne•bé•a’s ‘Emoción’ campaign.

This week, the NBA will debut the new éne•bé•a’s “Emoción” campaign, which will continue to build on the excitement and passion that Hispanics bring to the game.

Shot on a phantom camera, Hispanics show their excitement for the start of the NBA season through various expressions and energetic movements that are highlighted through slow-motion. In an effort to continue to build the éne•bé•a brand, all spot talent showcases some of the éne•bé•a merchandise available to fans, including various team-specific merchandise. To further emphasize the start of the season, the spot ends with the line Estamos igual de emocionádos (“We are just as excited as you are”) and the éne•bé•a — este es tu juego (“NBA – this is your game”) brand tagline.

Take a look at a sneak peak of the TV spot CLICK on link below;
http://altavista.gosimian.com/project/presentation/01/55/162/detail/1926>

The campaign will run on Spanish-language channels such as Telemundo and Telefutura, Galavision, mun2, ESPN Deportes, Fox en Español and Discovery en Español. Interactive media will run on Yahoo! Sports, FoxSports.com, Univision.com and the Batanga ad network. The league will use its social media assets to spread the campaign virally through interactive media that will be placed on Univision.com and nba.com/enebea. Radio Spots will run on different assets of the various teams in the playoffs throughout the country.