NBA launches “Todos Arriba”
October 24, 2014
éne•bé•a (eh-nay-bay-ah) is part of a comprehensive initiative to grow the game of basketball throughout the expanding U.S. Hispanic market.
They will debut our new Spanish-language marketing campaign, “Todos Arriba.” The campaign will celebrate the NBA’s global community, calling on fans around the world to get up and show their team spirit for the season ahead. Its first TV spot, “Roll Call,” will be narrated by Dominican singer and songwriter Henry Santos, best known for his time in bachata group Aventura.
