NBCUniversal Telemundo Enterprises extends “NUESTRAS FINANZAS” campaign

NBCUniversal Telemundo Enterprises is again bringing awareness to Financial Literacy Month through the next phase of its national Nuestras Finanzas (Our Finances) campaign to continue to empower the U.S. Hispanic community with information and resources about key aspects of financial literacy.

Nuestras Finanzas, a multiplatform initiative launched last year as part of El Poder en Ti (The Power in You), Telemundo’s signature corporate social responsibility program, will once again promote understanding and appreciation among Hispanic families about establishing and maintaining financial health, including earning, spending, saving, or investing money.

The renewed push for financial literacy comes at the right time. According to a new CNBC + Acorns survey released this week in partnership with Momentive, 52% of U.S. Hispanics are more financially stressed now than a year ago, 50% think about rising prices all the time, and 51% have cut back on dining out and 32% on driving.

The ambitious initiative will reach out to Hispanic audiences at large – from adolescents to seniors– to teach essential skills for financial freedom and success: from budgeting for a family household and building credit to preparing taxes, borrowing from a bank and saving for emergencies, college and retirement.

Nuestras Finanzas will work with the Jump$tart Coalition for Personal Financial Literacy, a nonprofit consisting of more than 100 national organizations focused on advancing financial literacy among youth, and air educational programming extensively throughout April. Nuestras Finanzas will also stage a series of virtual talks, or “charlas,” with subject matter experts in town hall-style webinars and on-air and digital segments.

“As the leading Spanish-language network we have the responsibility to equip Latinos with resources they need to succeed financially,” said Christina Kolbjornsen, SVP of Corporate and External Affairs. “Nuestras Finanzas demonstrates our commitment to providing Hispanics of all ages and income levels the tools and guidance they need to make their financial aspirations a reality.”

“Learning before high school how to manage money is often the key to establishing lifetime financial stability and security,” said, Laura Levine, President and CEO, Jump$tart Coalition for Personal Financial Literacy and member of the CNBC Financial Wellness Council. “We’re proud to participate with Telemundo in this crusade to spread the word about the priceless value of applying those skills.”

Nuestras Finanzas initiatives that kick off this Financial Literacy month include extensive programming across CNBC, CNBC en Español and Noticias Telemundo news programming including:

Telemundo’s award-winning Nuestros Negocios (Our Businesses) platform will also tailor lessons for Hispanic small businesses. Through partnerships with the United States Hispanic Chamber of Commerce and other leading national organizations, the initiative will offer English and Spanish-language resources designed to guide viewers through a lifelong continuum of personal finance decisions.