NBCUniversal Telemundo Enterprises unveils 2018 Upfront Theme “BEYOND LANGUAGE. POWERFUL CONSUMERS”

NBCUniversal Telemundo Enterprises revealed its 2018 Upfront theme, “Beyond Language. Powerful Consumers,” underlying the value of the U.S. Hispanic consumer and Telemundo’s unique ability to tap into this segment’s growing pop culture, economic and political influence. NBCUniversal Telemundo Enterprises and its brands Telemundo and Universo will join the NBCUniversal advertising Upfront presentation on the morning of May 14 at Radio City Music Hall as part of NBCUniversal’s entire portfolio of broadcast and cable networks including Bravo, CNBC, E!, Golf Channel, MSNBC, NBC Entertainment, NBC News, NBC Sports Network, Oxygen, Universal Kids, Syfy and USA.

As the market leader amongst Hispanics and Spanish-language networks, Telemundo will also present renowned music superstar J Balvin at an exclusive concert for advertising clients and business partners that evening at The Park Avenue Armory Conservancy in New York City.

“Telemundo has set a new standard in Spanish-language television, delivering unique and original content across all platforms,” said Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises. “Our company has transformed Hispanic media permanently, satisfying the evolving Hispanic appetite for fresh and relevant content. We are proud to be the choice and voice for the Latino of today.”

The Latino population in the United States has been the principal driver of U.S. demographic growth. The Hispanic consumer is a growth opportunity for all companies as the audience currently has $1.5 trillion in buying power. U.S. Hispanics are young, social and mobile, driving engagement and purchasing across all major categories. The shift in Hispanic media is driven by the evolution of Hispanic consumption patterns towards new formats and higher quality content to satisfy the diverse and contemporary appetite of Latino audiences. NBCUniversal Telemundo Enterprises has redefined Hispanic Media with innovative programming that is not only setting a new standard, but most importantly representing the U.S. Latino experience.

“The expanding influence of Hispanic consumers represents a huge growth opportunity for all marketers,” said Laura Molen, Executive Vice President, Lifestyle and Hispanic Advertising Sales, NBCUniversal. “Hispanics are the fastest-growing consumer group; they are young, mobile and digitally savvy.  Telemundo is the best way to reach them and can help advertisers grow their brands and deliver on their business goals.”

J Balvin will be the performing star at this year’s private invitation-only concert which is held exclusively for the network’s advertisers, celebrating NBCUniversal Telemundo Enterprises’ successes over the past year and next season’s lineup of new programs.

Hailing from Medellín, Colombia, José Álvaro Osorio Balvin—better known to a legion of global fans as J Balvin—has been praised by Billboard as “the biggest breakout act Latin music has seen in many years.” Between his game-changing debut album “La Familia,” its expanded B-sides collection, and global smash hit successor “Energia,” he has quickly notched seven #1 Latin singles, forty million social media followers, and over five billion total YouTube views. With his distinctive style and chart success, J Balvin has also become one of Latin music’s most in-demand collaborators, having now worked with artists, writers and producers such as Justin Bieber, Pharrell Williams, Ariana Grande, Major Lazer, PooBear, French Montana, Juanes, Daddy Yankee and more.