NBCUniversal’s Hispanic Enterprises and Content adds República to agency roster

NBCUniversal’s Hispanic Enterprises and Content announced that it has added República to its agency roster. República will report into Jacqueline Hernandez, Chief Marketing Officer, Hispanic Enterprises and Content, NBCUniversal. This new assignment expands República’s role within NBCUniversal beyond the advertising and marketing services it has been providing to Universal Orlando Resort since 2009.

“As we look to 2015 and the exciting opportunities that lie ahead for NBCU’s Hispanic Enterprises and Content, we are thrilled to bring on an industry and community leader such as República to our team,” said Joe Uva, Chairman, NBCUniversal Hispanic Enterprises and Content. “Working closely with Jackie and other key departments across the company, República will play an integral part in strengthening and expanding NBCU’s connection with the U.S. Hispanic community moving forward.”

“We are proud to expand our relationship with NBCUniversal as we join the team at NBCU Hispanic Enterprises and Content,” said Plasencia. “It is thrilling to have the opportunity to work across their networks, theme parks and platforms to deepen the bond between NBCU and the burgeoning U.S. Hispanic community.”