NESTLÉ ABUELITA and NESCAFÉ Café de Olla announced the launch of a program specifically designed to encourage Latinas to enrich their lives with culture and celebrate Día de los Muertos… a su manera (Day of the Dead… their own way). To help them infuse their personality into this beloved Hispanic holiday focused on remembering loved ones who have passed, the brands, which are traditionally enjoyed in Mexico during these festivities, will provide inspiration and drive conversations via social media; offer free samples; and have a presence at the 13th annual Día de Los Muertos event to be held at the historic Hollywood Forever Cemetery in Los Angeles on Oct. 27, 2012.
“Our Latina consumer is confident, expressive, and receptive to blending elements from both of her Hispanic and American cultures on a daily basis. Holidays – such as Día de los Muertos – provide her with the perfect occasion to further showcase this dynamism,” said Juan Carlos Motta, head of Nestlé’s Emerging Markets division. “Día de los Muertos has been celebrated for centuries around Latin America, and is equally embraced by the U.S. Latina community today. We’re proud to align NESTLÉ ABUELITA and NESCAFÉ Café de Olla to such a rich cultural holiday that gives our consumers the opportunity to embrace and vivir cultura a su manera (live culture in her own way).”