Nestlé’ To Launch Kern’s Aguas Frescas.

Nestlé’s Kerns from Libby’s has announced the introduction of a new product to its line of tropical fruit nectars: Kerns® Aguas Frescas, a traditional Latino refreshment. Available in California and Arizona, the authentic tasting Kerns Aguas Frescas come in three delicious traditional flavors: Horchata, Tamarindo and Fresa. Launch support started in April, includes a Spanish-language radio campaign and TV product integration, as well as promotions and public relations.

Aguas Frescas is a traditional beverage popular in Mexico and other Latin American countries. Nestlé has captured the authentic flavors of Aguas Frescas and launched the first full line of refrigerated, ready-to-drink Aguas Frescas in the U.S. market.

Kerns Aguas Frescas is the newest addition to the Kerns product line. It was developed specifically with Hispanic consumers in mind. According to the 2003 Yankelovich Hispanic Monitor, “…Hispanic women are more likely than their mainstream counterparts to report high stress levels.”