NetRatings Launches Census-Based Measurement Service For Online Media & Publishing Communities.

NetRatings launched SiteCensus, a census-based site measurement service that arms marketers and sales teams with trusted third-party validation of Web site circulation. SiteCensus provides a focused, site-centric approach to audience analysis, delivering detailed information for niche and local market research needs.

As part of the Nielsen//NetRatings family of Internet research services, SiteCensus addresses the emerging business needs of media companies, content publishers and other Internet companies with in-depth measurements of key metrics, including visitors, page views, time spent and site demographics.

SiteCensus expands the Nielsen//NetRatings product line by providing an intelligent solution for companies that are looking for comprehensive data and research metrics about their own sites or network of sites. The service sets a new standard for small Web site audience reporting through the following important benefits:

— Provides focused and detailed research analysis for sites with smaller audience sizes

— Complements the Nielsen//NetRatings NetView Random Digit Dial measurement service and supplements larger size Web sites with different levels of site-centric analysis

— Offers complete Web site total network circulation, reporting on data for content area audiences — within a site or network of sites

— Delivers precise regional and local market tracking, along with gender, age and client specified custom demographics

— Justifies ad rates by showing prospects how client Web sites reach specific demographics

— Tracks a site’s entire audience, including traffic from wireless and hand-held devices, Internet appliances, shared home and office computers, university PCs, as well as public terminals including libraries and Internet cafes

“SiteCensus combines sophisticated demographic sampling, custom research and superior tracking technology, strengthening our existing arsenal of Web measurement research products,” said William Pulver, president and CEO, NetRatings. “SiteCensus serves as a comprehensive intelligence source, developed strategically to provide insightful and detailed measurement on Web site activity.”