Networks Struggle to Appeal to Hispanics.
August 7, 2012
Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl. CBS hoped to have a cross-cultural hit with “Rob,” starring Rob Schneider, right, but the show’s reliance on stereotypes was criticized by its intended audience. to read more CLICK HERE. Courtesy of NY Times