Networks Struggle to Appeal to Hispanics.
July 7, 2012
Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl.
CBS hoped to have a cross-cultural hit with “Rob,” starring Rob Schneider, right, but the show’s reliance on stereotypes was criticized by its intended audience.
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Courtesy of NY Times
