Networks Struggle to Appeal to Hispanics.

Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl.

CBS hoped to have a cross-cultural hit with “Rob,” starring Rob Schneider, right, but the show’s reliance on stereotypes was criticized by its intended audience.

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< http://www.nytimes.com/2012/08/06/business/media/networks-struggle-to-appeal-to-hispanics-without-using-stereotypes.html?pagewanted=all>

Courtesy of NY Times

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