New CEO for FremantleMedia’s Brazil and Mexico/US Hispanic operations

FremantleMedia confirmed the appointment of two new Chief Executive Officers for its Spanish and Portuguese-speaking operations in the Americas. Daniela Busoli has been promoted to CEO FremantleMedia Brazil, based in São Paulo, while Adrián Santucho becomes the new CEO of FremantleMedia Mexico, US Hispanic and Pan-Regional Productions, based in Miami.

Both will report directly to FremantleMedia’s Chief Executive Officer, Cecile Cout-Frotaz and will be responsible for the overall management of the day-to-day operation of their businesses and will drive the strategic vision for operations in their respective markets. They will be charged with developing and producing programming for broadcasters in their territories and will work closely with FremantleMedia International’s licensing and sales operations. On announcing the appointments, Cecile Frot-Coutaz, FremantleMedia’s CEO said: “I am delighted to have Daniela and Adrián leading our operations across Latin America and the Hispanic US. Both are well-respected executives, and their drive and experience will really help FremantleMedia exploit the many opportunities available to us as we look to grow our business in these incredibly vibrant markets.”

Daniela Busoli said, “FremantleMedia has incredible brands in its catalogue and I’m really looking forward to continue exploiting these international blockbusters and also developing local content for multiplatforms – no matter how big or small – to see how we can bring the breadth and range of our shows to Brazilian audiences.”

Adrián Santucho said, “It is a very exciting time to be working in this region, with enormous potential for growth. There a number of opportunities for us to develop the FremantleMedia business further, not least in creating iconic shows that can connect and engage with audiences across the Spanish-speaking markets.”

Busoli and Santucho joined FremantleMedia from Endemol in Latin America and boast extensive experience in working across well-established formats in the entertainment industry. They will take up their respective posts with immediate effect.