New Data Repaints Demographic Picture of U.S. Hispanics At the ANA.
October 15, 2006
U.S. marketers are not effectively reaching the burgeoning population of U.S. Hispanics because, according to Association of Hispanic Advertising Agencies.
In many ways, Hispanic behavior and perceptions are significantly different from those of Anglos, AAHA Chairman Carl Kravetz told the ANA Multicultural conference. | ALSO: Comment on this article in the “Your Opinion” box below.
More ANA Conference Items:
Chairman Carl Kravetz, most marketers “are not speaking” that demographic’s language — but he made clear he was not talking about Spanish.
By Laurel Wentz
Courtesy of Advertising Age
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