New Hispanic Buying Power To Debut @ SRI Conference In LA On June 24-25, 2002.

Dr. Jeff Humphrey’s renowned analyst will share for the first time important data on buying power projections for 2002-2007 and first-time data on estimates by product category, first time county-level and MSA level information will be made available. Four other prominent keynotes include Roberto Orci, of La Agencia de Orci, Monica Lozano of LA Opinion, Dr. David-Hayes, Bautista of UCLA School of Medicine and Center for the Study of Latino Health and Culture, and Dave Sutton of Zyman Marketing Group, noted CRM expert.

Speakers & Panelists

Allstate, SBC, Verizon, Mattel, Pepsi, Gamesa, L A Galaxy, Sears, Bank One, Warner Bros, and experts from Market Segment Group, Ornelas & Associates, Zyman Marketing Group, Arial International. The sessions are designed to help marketers understand how to build customer acquisition and strengthen relationships with U.S. Hispanic customers.

Preliminary Attendee List

An impressive list of companies will be attending the conference. They include: Home Depot/Maintenance Warehouse, Colombia House, Walgreens, Capital One, Wells Fargo, Union Bank of California, PFF Bank & Trust, Consumer Credit Counselling, Juanita’s Foods, GlaxoSmithKline, HispanicAd.com, Reckitt Bencksier, Exito, YupiMSN, AOL, Cosmetic Labs of America, Downey Savings Bank, Russ Reid, Lexicon Marketing, Merkafon and many more. Sponsors are American Minorities Media and Sears Roebuck & Company.

For more information contact rr**********@sr*********.com or visit www.srinstitute.com/cm380