New Hispanic Marketing Challenge to increase the targeting of US Hispanic in English & Digital: 75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language.
October 25, 2023
Read the title again to clearly understand the positioning point brought forth in an article by The Radio Advertising Bureau (RAB) and RadioMatters.org. – – – – 75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language.
The RAB put forth an article titled “Advertising to Hispanic Audiences: Radio + Digital Is a Powerful Approach” to justify the combination of Radio + Digital to target US Hispanics.”
According to what standard are they justifying that – 75% of Hispanics speak Spanish, and it’s important to note that not all have any proficiency with the language?
The Royal Language Academy of Spain?
Not all Spanish is the same
We have one question would the RAB also state that – Most American speak English, and it’s important to note that not all have any proficiency with the language?
Would they make this statement and use it as a position proposition for the increased usage of radio + digital to target Black Listeners?
In the case of Hispanics, depending from what country you or your family originates, your Spanish and language expressions vary from country to country.
Is this the way to position targeting US Hispanics in English?
It insults our Hispanic Radio Listeners.
US Hispanic Radio broadcasts should call the Radio Advertising Bureau and complain about this article.
To read Article CLICK HERE.
