New Nielsen Study Reveals MásMúsica TeVe Network Connects With 18-34 Hispanic Viewers.
March 19, 2005
A new study conducted among 18 – 49 year olds by Nielsen Media Research reveals high viewership rates for MásMúsica TeVe Network. Over half (54%) of all respondents said they viewed MásMúsica® TeVe Network during the past week. Among 18 – 34 year olds, almost six in ten (59%) said they watched MásMúsica TeVe during the past week.
Additional findings of the Nielsen study included:
? Among 18-34 year old MásMúsica TeVe past Monday-Friday viewers, 4 pm to 8 pm was the most viewed time slot with 8 pm-11 pm and 7 am to 12 noon taking the second and third most popular slots.
? MásMúsica TeVe past week viewers are young, with 70.6 percent of them in the 18-34 year old age bracket and 29.4 percent in the 35-49 age range.
? Among 18 – 34 year olds who had ever viewed MásMúsica TeVe, 74 percent rated the quality of the programming as “very good” or “excellent” on a 5-point rating scale.
? Past week viewers in this Nielsen study showed that Mas Musica TeVe’s programming attracted a higher percent male than female audience. 55 percent of the network’s audience were male and 45 percent were female.
“The people have spoken and MásMúsica TeVe ranks very high with the coveted 18-34 year old viewer,” said Eduardo Caballero, founder of MásMúsica TeVe. “We’ve always known from the great viewer response we get that MásMúsica TeVe appeals to these viewers, but now we have a Nielsen study to validate our claims and prove that MásMúsica TeVe is an excellent option for advertisers wanting to reach these desirable consumers.”
The Nielsen study was conducted by telephone December 7-19, 2004, among randomly-selected people 18-49 within Spanish-Dominant and Bilingual (Spanish/English Equal) non-cable/non-satellite NHSI diary households residing in MásMúsica TeVe’s coverage area within eight DMAs. The DMAs included in the study were: Miami/Ft. Lauderdale, Dallas/Ft. Worth, Austin, Harlingen/Weslaco/Brownsville /McAllen, TX, San Antonio, San Francisco/Oakland/San Jose, Sacramento/Stockton/Modesto and Fresno/Visalia, Calif.
