New Pepsi ‘Kung Fu Fighting’ International Ad Campaign.

AgencyNet with offices in New York, NY and Ft. Lauderdale, FL, announced the release of its Pepsi “Kung Fu Fighting” Widget, a mobile software application that is part of an international TV ad campaign for the Pepsi brand and beverages that began airing last week in certain Latin American markets.

Pepsi’s TV commercial for “Kung Fu Fighting” features modern remakes of the 1974 funk classic “Kung Fu Fighting,” and centers on a light-hearted competition to win the last can of Pepsi. In an attempt to secure the can, people break out in a freestyle dance-off to the sounds of “Kung Fu Fighting,” as remastered by Grammy-award winning artists Shaggy and T-Pain, along with hot new female recording artist Tami Chynn. The TV ad also features comedic actor Verne Troyer.

The “Kung Fu Fighting” mobile application, built using browser-based “Widget” technology from Nokia, enables mobile subscribers to play a game, view exclusive media, and link to the Pepsi website through devices based on S60 from Nokia and other manufacturers, as well as Nokia Series 40 devices. The Widget is available for download exclusively on www.pepsimundo.com.

Pepsi Latin America initially approached Forum Nokia to identify developer resources capable of delivering applications that can align branding, messaging and call to action results, and to take advantage of Nokia’s significant device market share throughout the Latin America. Forum Nokia provided the referral to the mobile development team of AgencyNet, which is a member of the premium-level Forum Nokia PRO developer program.

“By extending the Kung Fu Fighting campaign to mobile devices using the latest browser-based technology we are offering our consumers something new and different,” said Shanna Parra, Regional Marketing Platforms Manager for PepsiCo International. “Mobile is the next revolution in content and allows us to create a higher level of consumer engagement. We are delighted to be working with the support of AgencyNet and Nokia to allow consumers to engage with us wherever and whenever they choose.”

“The digital world continues to expand beyond the traditional .com,” said Marc Case, EVP of AgencyNet. “By designing mobile content that is both relevant and engaging, brands have the ability to deepen and expand their existing relationships with customers. In an age where mobile phones have become the most ubiquitous gateway to the Internet, we believe that, moving forward, a more holistic approach to digital marketing will be critical to both the fitness and survival of brands.”

“We are very excited to be part of this collaboration,” said Tom Libretto, Vice President, Forum Nokia. “Our main focus at Forum Nokia is to provide developers with the tools and resources they need to create great applications. When we have the opportunity to be the match-maker between one of our top developers and a global brand like Pepsi, it visibly demonstrates the value of using mobile technology to deliver compelling content to consumers.”

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