The New State of America: What the 2010 Census will reveal about the Evolution of America.
May 28, 2010
It’s hard to escape news about the 2010 U.S. Census. Besides multiple mailings to every household in the country, the government has also launched a major advertising campaign with a budget of over one hundred million dollars. But what does the 2010 Census mean to the advertising and marketing community? What can we expect to learn from the 2010 Census? What will it reveal about the composition of the United States and Hispanics, the fastest growing minority group? How can we use this data to improve brand marketing efforts? Isaac Mizrahi, SVP, Managing Director at U.S. Hispanic agency Alma DDB, and veteran marketer Howard Konig explore the issues.
By Alma DDB
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