Newspaper Services of America & Papel Media Network join forces.

Newspaper Services of America, the largest single buyer of newspaper advertising in the US, announced that it has formed a strategic alliance with multicultural expert Papel Media Network.

“Building and nurturing an ongoing relationship with the Hispanic audience is critical to the long-term success of any advertiser doing business in North America today,” said Dave Walker, CEO of NSA. “Our clients regard their Latino customer base as a highly valuable segment that will continue to play a significant role in their marketing strategies moving forward. This alliance with Papel Media will allow NSA to deliver even more new and innovative ways to engage this important consumer in print.”

The scope and impact of the Hispanic population in North America has been well-documented. Hispanics currently represent close to 15% of the entire U.S. population, and are projected to be the fastest growing segment over the next 20 years. According to the Selig Center for Economic Growth at the University of Georgia, Latinos spent more than $800 billion during 2006.

“Advertisers will be the true winners in this alliance as both companies are now better equipped than ever before to help clients fully capitalize on this unique consumer group” adds John P. Trainor, CEO of Papel Media Network. “We are honored that NSA has selected Papel as their partner. We are particularly excited about combining our extensive resources, marketplace expertise and leverage.”

“Clients will benefit from NSA and Papel’s sole focus on developing and implementing targeted promotional print strategies without any disruption to current relationships,” concludes Craig Desens, Chief Development Officer of NSA. “Especially for advertisers that are just beginning to explore the dynamic Hispanic market, this alliance without a doubt enables both of us to broaden our offering as the most effective single-source solution in Hispanic print media.”