Next-Generation Strategies for Advertising to Millennials.
December 25, 2011
The Millennial generation’s massive size and strong purchasing power, estimated to be $170 billion per year, makes them a valuable segment of the population for marketers to target. But given some of the unique characteristics of this generation, having grown up in the digital and information ages, it is critical that marketers have a clear understanding of this group and how to most effectively reach them through advertising.
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https://hispanicad.combanners2/downloads/Ads-to-Millennials.pdf>
