NEXT Tv — Urban Network.

Steve Rifkind Company (“SRC”) announced a joint venture with Vertical Media Holdings, Inc., (“VMH”) the parent company of NEXT tv. VMH is a digital cable and satellite company, which is forming several networks, beginning with NEXT tv.

NEXT tv, the first network in the VMH plan, will dedicate its original programming to the urban lifestyle market. NEXT tv is designed to be an insightful, targeted, entertainment-oriented cable network — the next generation in urban programming.

Music mogul Rifkind will bring over two decades of experience and cutting-edge marketing methods to VMH. A longtime force in hiphop, Rifkind’s vision, urban marketing savvy, and “street authenticity” will be reflected in NEXT tv’s street team promotions, talent acquisition, original programming, advertising and product placement. Rifkind, originated the terms “street teams” and “guerrilla marketing,” through his innovative work with artists such as Lauryn Hill, Wu Tang Clan, and Fat Joe and companies such as Levi’s, Nike, Vibe Magazine and X Games to name a few.

“SRC and VMH will be the new fearless force in urban lifestyle,” says Steve Rifkind, “I’m keyed up to bring my knowledge of the streets to television. Through NEXT tv, we’ll give the kids what they want. They’ll see the hottest new shows, hear the best new music, and be glued to the channel with our music, fashion, film and entertainment programming.”

VMH Chairman John Robison says, “Steven Rifkind is himself an entertainment industry legend credited with breaking and making artists, products, and trends. His expertise is absolutely key to connecting with our market. Steven’s combination with VMH will make life easier for NEXT and any future VMH networks. We are thrilled that Rifkind and SRC chose to join forces with our company amid such great options. Stay tuned.” The joint venture of SRC & VMH will combine the experience and power of both companies to be the veritable powerhouse in television. NEXT tv will be the next generation in Urban programming. Look for more news and programming from NEXT to be announced within the next few weeks.