NFL Announces Super Bowl XXXVIII Hispanic Programs.

The National Football League initiates many charitable and promotional activities as part of Super Bowl week. This year, as part of the overall Super Bowl XXXVIII roster of events and programs, the NFL will reach out to the Hispanic community in Houston to celebrate Hispanic culture and betterment.

In its second year, this initiative focuses on the promotion of Hispanic leadership, education, and culture through fan events, workshops and seminars, football clinics, education programs and financial support. The NFL will aim to reach fans of all levels of acculturation by featuring Spanish language and bi-lingual communications, as well as culturally relevant imagery and content. The NFL collaboration with Houston’s Hispanic community recognizes the growing importance of marketing the Super Bowl in the host city and across the nation.

The NFL is working with an ever-growing list of community partners, including the Houston Texans, Houston Hispanic Chamber of Commerce, Association for the Advancement of Mexican Americans (AAMA), Hispanic Women in Leadership (HWIL), Houston Hispanic Forum, Talento Bilingue, and LULAC.

“Here in Houston, we are very excited to see the interaction and collaboration with these and many other organizations on this important initiative,” states Javier Loya, minority owner of the Houston Texans. “These tremendous programs and events will help promote leadership, education and cultural pride throughout the Hispanic community.”

The cornerstone of the NFL’s Hispanic roster will be the “Pepsi Si Latino Day” which will be held on Sunday, Jan. 25, at America Online Presents the NFL Experience.

Other Hispanic programs scheduled to take place during Super Bowl week:

Hispanic Youth Leadership Camp
The NFL and the Association for the Advancement of Mexican Americans (AAMA) will host a character education camp for area Hispanic children on Saturday, January 24.

Super Challenge Decathlon
In partnership with the Houston Hispanic Forum, the NFL will sponsor The Super Challenge Academic Decathlon. Twelve teams of college and high school seniors will compete at the University of Houston on Monday, January 26.

Mujeres de las Americas – Women’s Leadership Event
The NFL and Hispanic Women in Leadership will team up on “Mujeres de las Americas” — an event that will highlight Hispanic women in the community. Over 500 women will participate in this educational workshop held at the Houstonian on 1/28. The educational sessions will be followed by a luncheon.

Leaders of Tomorrow Business Conference
The NFL will sponsor an ’emerging leaders’ conference on 1/27 that will showcase the success of Hispanic Business leaders in the Houston area and encourage participants to develop their own skills for advancement. The event, run by Hispanic Chamber of Commerce, will feature a lively roundtable discussion between national Hispanic businesspeople.