NFL expands Hispanic focused music partnership

The National Football League, together with NTERTAIN Studios and music label NEON16, led by Latino industry giants Tainy and Lex Borrero, announced an expansion of their partnership for the 2023 season. Now in its third year, the collaboration will include a multimedia content series featuring music and artists from award-winning production powerhouse, NEON16, as well as custom social video content. The series will showcase the diversity and inclusivity of the NFL by bringing together the shared passion for music and football by current NFL Latino players and emerging NEON16 music artists.

“Music is a leading passion point for Latinos, and we feel this partnership is an ideal platform for celebrating our Latino players and connecting more deeply with our fans,” said JAVIER FARFAN, Cultural Strategist at the NFL. “This content series brings together the commonalities of artists and athletes and their inspirational stories from humble beginnings, as they reach the top of their careers and their goal of stardom. Working with NTERTAIN and NEON16 allows us to authentically tell these stories with the creative vision of tastemakers at the forefront of Latino culture, music and entertainment.”

This season’s partnership features a unique creative effort between Latino NFL players and rising NEON16 stars, as they come together to create an original song and music video while authentically sharing their passion for music, football and community. The first song entitled “NIVEL #0B” is a production by RMAND, a rising Dominican star from Netflix’s hit reality music competition show La Firma, and is inspired by his experience working with Miami Dolphins wide receiver BRAXTON BERRIOS, who is of Puerto Rican descent. The full-length track is set for release during Week 3 of the NFL regular season in the lead-up to the Miami Dolphins Latino Heritage Month game and home opener on September 24th. A second full- length track made by another player and artist collaboration will debut later this season and will join the RMAND/Berrios song on this season’s Por La Cultura Anthem songs for this season.

“Por La Cultura” (For the Culture) is the NFL’s season-long campaign that highlights Latino players, coaches and staff and celebrates Latino excellence and tells authentic stories of the community. Stay tuned for more details on this season’s campaign.