NFL “POR LA CULTURA”initiate

The National Football League is celebrating Latino Heritage Month with the season-long campaign “Por La Cultura” (For the Culture), which highlights Latino players, coaches and staff, celebrates Latino excellence and tells authentic stories of the community. The initiative features a variety of cultural and community-driven activities at both the national and local level, and this season, the league is introducing new partnerships and activations that are designed to celebrate “la cultura Latina.” With a large and passionate Latino fanbase, as well as a number of Latino players, personnel and Legends, the NFL and its clubs are committed to celebrating the diverse cultures within the community.

To kick off “Por La Cultura,” the NFL released a new video, titled “The Celebration.”The spot featuresaward-winning actor and recording artist Anthony Ramos and highlights how football embraces culture, unifies people and uplifts youth. Championing the diversity and vibrancy of NFL fans, players and personnel, “The Celebration” will run all season long and support various marketing initiatives.