NFL selects ImpreMedia as partner for National Hispanic Outreach campaign.
October 5, 2007
The National Football League (NFL) selected, ImpreMedia as print partner for their national Hispanic outreach program.
The National Football League is America’s most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world’s biggest annual sporting event.
“ImpreMedia is pleased to be selected as print partner of the NFL’s extensive Hispanic initiatives to help grow the NFL fan base from the emerging U.S. Hispanic audience,” said John Paton, Chairman and CEO of ImpreMedia.
The NFL Hispanic outreach program will involve innovative print elements including several custom publications promoting the league, its teams, players, history of the game, and ultimately, the Super Bowl. The NFL will be promoting its Spanish-language Fantasy Football Program NFLatino.com through ImpreMedia’s newspaper properties. In addition, the newspapers will provide readers with in-depth game previews and weekly highlights as part of its expanded NFL coverage.
“We are thrilled to partner with ImpreMedia and their publications to help deliver more of the NFL on a regular basis to our growing U.S. Hispanic fan base. This partnership is a terrific example of the league’s significant increase in the NFL content available for fans across Spanish-language media, said Mark Waller, Senior Vice President for Sales and Marketing at the NFL.
The print outreach program will run in Los Angeles’ La Opinión, El Diario La Prensa and Hoy New York, Chicago’s La Raza, El Mensajero in San Francisco and La Prensa in Orlando/Tampa.
The program launched during Week 5 of the NFL Regular Season and will continue through Super Bowl XLII.
