NGL COLLECTIVE ACQUIRES HISPANICIZE MEDIA GROUP
July 2, 2019
NGL Collective, the independent Latinx media and entertainment company co-founded by actor, John Leguizamo, announced its acquisition of Hispanicize Media Group (HMG), producers of Hispanicize, the largest and most iconic event of its kind which features a roster of top Latinx celebrities and influencers each year, owned and operated digital properties and proprietary social AI technology. NGL Collective’s acquisition of HMG rounds out NGL’s robust cross-platform Latinx offering spanning media, production, social and live events delivering advertisers the most comprehensive set of Latinx marketing tools in the industry.
This year’s landmark 10th Anniversary of Hispanicize is set to take place at the iconic 73-story InterContinental Los Angeles Downtown, October 17– 19, 2019 celebrating Hispanic Heritage Month. A re-envisioned Hispanicize will highlight the history and successes of the past nine years, while introducing new and exciting elements, led by NGL who are pioneers in the Latinx media, marketing and entertainment space.
Hispanicize will remain true to its roots of celebrating Latinx culture while serving as a forum for launching social media trends, mentoring entrepreneurs and digital influencers, providing a learning platform for Latinx students, empowering Latinas, as well as honoring those in the Latinx community who are doing amazing work in their respective fields. This year’s event will attract thousands of attendees and will be jam-packed with Latinx celebrities and influencers who will use their collective voices to amplify messages of empowerment and unity.
Hispanicize award programs and surprise performances will serve as the event’s centerpieces that will also feature a tightly programmed agenda of panels and keynotes spanning topics such as: Social Media, TV & Film, Music, Tech & Gaming, Media & Marketing, Diversity & Inclusion, Entrepreneurship, and select custom-curated sponsored panels. Hispanicize 2019 will offer sponsors a platform to have bigger and bolder opportunities than ever before where they can engage the ever-growing Latinx Millennial and Gen-Z audience.
“NGL’s acquisition of Hispanicize Media Group really sets us head and shoulders apart from the other Latinx entities in our space with an offering that now includes NGL Live, NGL Social, NGL Media and NGL Studios. Advertisers and their array of agency partners seeking a cross-platform connection to the Latinx audience can now find it all in one place with NGL Collective. It’s particularly gratifying and humbling to carry the Hispanicize torch into the future, continuing to grow its influence and awareness, as it is a special and important voice in the industry,” said David Chitel, CEO and Founder, NGL Collective.
Past participants and sponsors of Hispanicize have included Dulce Candy, Julian Castro, Chino y Nacho, Rosario Dawson, Chiqui Delgado, Emilio Estefan, Luis Fonsi, Luis Guzman, Gente de Zona, Perez Hilton, LeJuan James, Juanes, Mario Lopez, Rosy McMichael, Soledad O’Brian, Lele Pons, Jessy Terrero, and Wisin as well as top executives from AARP, Aflac, Amazon, Buzzfeed, Carnival, Disney, Facebook, Ford Motor Company, HP, Johnnie Walker, Metro PCS, Microsoft, Nascar, Nielson, Prudential, Roku, Telemundo, Toyota, Unilever, United Airlines, Univision and among others Wells Fargo.
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