NGLC Media, Marketing & Entertainment Conference @ NYC on May 26, 2004.

The New Generation Latino Consortium, a non-profit group of professionals dedicated to raising the marketing profile of the burgeoning New Generation Latino (NGL) segment of the U.S. Hispanic population, is hosting its inaugural ‘NGLC Media, Marketing & Entertainment Conference’ at the Harvard Club in New York City on May 26, 2004.

Nickelodeon, PepsiCo, Adweek Magazines, Vívelo! A Clear Channel Entertainment/Televisa Company, HispanicAd.com and Hispanic Market Weekly have already committed to support and participate in the conference, a one-day event from 8:00am to 4:00pm at The Harvard Club on 27 W. 44th Street between Madison & 5thAvenues in Manhattan. The conference’s exclusive focus will be the New Generation Latino (NGL) audience and its impact in the fields of media, marketing and entertainment and will kick off with breakfast and a special keynote address delivered by Herb Scannell, MTV Networks Group President and Nickelodeon Networks President. The keynote speaker will be followed by four 60-minute panel discussions, lunch and a special after party hosted by Jack Daniel’s.

Some of the confirmed speakers and moderators to date include; Fernando Espuelas (CEO, Voy Group), Maria Perez-Brown (President, Dorado Entertainment), Robert Rose (CEO, Artist & Ideas Management), Brenda Vallecilla (VP, National Sales & Marketing, Vívelo! A Clear Channel Entertainment/Televisa Company), DJ Vic Latino (WKTU/NY – 103.5FM), Leila Cobo (Latin Bureau Chief, Billboard Magazine), Ed Morales (Author, Living In Spanglish), Gene Bryan (CEO – HispanicAd.com), Eduardo Caballero (CEO, Más Música TeVe Network) and Sid Holt, (Executive Vice President/Editor-in-Chief – Adweek Magazines).

“In line with our mission to educate and inform the business and entertainment worlds about the importance of the New Generation Latino (NGL) market, our conference will do just that. By centering each of our panel discussions around the NGL market’s role and contribution in the worlds of media, marketing and entertainment we expect this conference to be quite different from any other before it. Our diverse list of panelists ranging from TV network Presidents to Latin DJs will most certainly produce some very interesting discussions and provide key insights into the lucrative New Generation Latino market,” states David Chitel, NGLC Chairman.

Conference attendees will learn more about the NGL market and its critical importance within the U.S. Hispanic marketing mix and will have the opportunity to interact all day with NGL-focused companies from the media, marketing and entertainment fields. Attendees are expected to include Fortune 500 company executives, general and Hispanic market ad agency executives, NGLC members, Hispanic media & entertainment executives, Latino celebrities and various international and national press outlets.

For more information at http://www.nglc.net