NHCC ‘Convergence of Traditional and Emerging Media in Hispanic Marketing’.

The National Hispanic Corporate Council, will hold its annual member meeting October 21-23, 2008, in Atlanta, Georgia hosted by Turner Broadcasting System, Inc. Members will confer on Hispanic Marketing and the integration of traditional and
emerging media. NHCC’s Third Think Tank will focus on Corporate Social Responsibility.

NHCC will hold a pre-conference seminar at Georgia Tech, Tuesday, October 21, 2008 on Corporate Social Responsibility. Executives and subject matter experts will discuss CSR as a strategy for sustaining and developing markets. David Gonzales, Vice President, Global Citizenship, PepsiCo, Inc. will be the keynote speaker and moderator. Bradley Googins, Ph.D, Boston College Center for Corporate Citizenship will provide insights on aligning CSR programs with corporate objectives. Deborah Leipziger, Managing Director, The Anders & Winst Company will cover the importance of measuring the success and effectiveness of CSR programs. Stephen Palacios, Executive Vice President, Cheskin, introduces the third subject covering CSR best practices in the Hispanic market. Discussion panelists include David Eichberg, Global Citizenship manager, Corporate Marketing, Americas Region, Hewlett Packard; Amy Hargroves, Manager, Corporate Social Responsibility, Sprint Nextel Corporation; Mario Rebello, Director of Law and Corporate Affairs, Microsoft Corporation; and Lisa Quiroz, Vice President, Corporate Responsibility, Time Warner. Al Barraza and Ray Celaya, of Barraza Consulting Group will facilitate the practicum.

Keynote speaker Jose Cancela, Director, Principal and Founder, Hispanic USA will provide a historical perspective of the role that traditional Hispanic-centric media has played in reaching the Hispanic market.

Christopher Crommett, Senior Vice President, CNN en Espanol; and Tony Maldonado, Vice President Acquisition Marketing and Sciences, Cox Communications Inc. will review how television networks and cable operators converge and leverage radio, print, direct mail and emerging media to engage viewers. This topic is further explored by a panel moderated by Clara Padilla, President, National Association of Hispanic Publications, Inc. Panelists Michael Saray, President, Hispanic Magazine; Mariano M. Faget, Publisher, Hispanic Magazine, Televisa Publishing; and Scott Vowinkle, Vice President Development, Radio Advertising Bureau will explore the relevance and evolution of their respective mediums in reaching the
Hispanic market. Javier Farfan, Senior Manager Zune Marketing, Microsoft; Manny Miravete, Vice President, U.S. Hispanic Sales & Strategy MySpace Latino, Fox Interactive Media; Jose Marquez, Vice President, mun2 Digital, NBC Universal and Chris Di Cesare, Director of Marketing and Programming, You Tube, Google will examine the use of social media by advertisers to compliment traditional advertising strategies. Day three keynote speaker Monica Lozano, Publisher and CEO, La Opinion; SVP, ImpreMedia LLC will share how La Opinion and Corporate America partnered to reach the fragmented Hispanic market. Reinaldo Padua, Assistant Vice President Hispanic Marketing, The Coca-Cola Company and Kate Ramos, Senior Vice President, Touring Alliances, Live Nation will present Hispanic advertising case studies on proven best practices using integrated media strategies.