Nick Mendoza vows to bring back creative integrity & quality to Hispanic advertising.

During Nick Mendoza’s tenure at Mendoza Dillon he handled accounts such as Miller Beer, Wendy’s, Sears, Gillette, Tylenol, Ford Motor Co. and Johnson & Johnson, just to name a few. Consequently, the agency under his command won many awards not to mention raising sales for it’s clients through creativity and effective advertising campaigns.

In the midst of large company takeovers, Nick Mendoza, original founder of Mendoza Dillon vows to bring back creative integrity and quality to Hispanic advertising; which is what made the then Mendoza Dillon a leader in the industry when he was at its head and the agency was at its best.

We asked Mr. Mendoza what he thought of the changes in Hispanic agencies , he replied; “What is a successful Agency, it’s one that sells product.

When I was at Mendoza Dillon clients hired us because of the sales we generated. Now that has changed; the agency has to show profits to the parent company . Their independence is gone and unfortunately the creative work has paid the price.

Our new Agency Mendoza Gomez & Associates is totally independent. The only people we have to respond to is our clients. That is called freedom; most Hispanic ad agencies don’t have that freedom anymore.

He added: “While the market has grown tremendously with bigger budgets and is more sophisticated, the advertising that I see being done is more geared towards people in Mexico and South America” Regarding Ad Concepts, he replied, “Concept or original thinking about solving an advertising problem is being ignored by most in the Hispanic Market”.