Nielsen acquires Pointlogic

Nielsen announced that it has completed its acquisition of Pointlogic, a marketing decision support systems that improve precision and allocation.

“This acquisition significantly enhances our clients’ ability to plan and execute with greater precision in today’s digitally enabled marketing environment,” said Megan Clarken, President, Product Leadership, Nielsen. “Together with Pointlogic, Nielsen is transforming the way clients reach, engage and activate consumer connections in the most effective way – with the brand and business outcomes they want to achieve.”