Nielsen acquires Vizu.

Nielsen announced the acquisition of Vizu, a technology company that enables advertisers and publishers to assess and optimize online advertising effectiveness. This acquisition will build on Nielsen’s online and cross-platform advertising campaign measurement and advertising solutions by adding real-time online effectiveness measurement.

“We are committed to providing a complete understanding of a brand’s end-to-end advertising campaign impact,” said Steve Hasker, President, Global Media Products and Advertising Solutions, Nielsen. “Vizu has developed a best-in-class solution for measuring and optimizing brand advertising effectiveness online, which offers a powerful complement to Nielsen’s cross-platform solutions for the advertising industry. We are pleased to welcome Vizu’s talented team to Nielsen and are excited to work together to further evolve our Brand Effect product suite, and provide unparalleled capabilities to advertisers, publishers and agencies.”

“Through quality measurement, publishers and advertisers can harness the power of online advertising and understand its true value in connecting with consumers,” said Dan Beltramo, CEO, Vizu. “Nielsen is committed to cross-platform measurement and advertising solutions that enable better understanding of the consumer and greater advertising efficiency. We’re confident that combining our advertising technology with Nielsen’s capabilities and expertise creates a stronger proposition for our clients and the industry.”